Our vision

Founded in 2024 by Alan Ortiz (@Illest.Cutz) at just 19 years old and his business partner Alex Salazar (@alexbecuttin). Illest Barber Studio was built to be more than just a barbershop. Alan, a digital creator, award-winning barber, and industry educator, envisioned a space where barbers could grow and push the culture forward

With a reputation built on creativity and passion, Alan has been a leading force in the barbering world, winning awards and mentoring other barbers on how to elevate their skills and grow their businesses. Illest Barber Studio embodies that same mission by creating a community-driven space where top-tier barbers come together to level up and redefine the game.

We’re not just about haircuts—we’re about innovation, culture, and a commitment to keeping the Bay Area looking its best. Whether you're a client looking for a fresh fade or a barber looking to grow, Illest is where you need to be

Illest Barber Studio—Founded in 2024 by award-winning barber and industry educator Alan Ortiz (@Illest.Cutz) at just 19, and his business partner Alex Salazar (@alexbecuttin). Our studio is more than a barbershop—it's a hub for growth and innovation.

Built on creativity and community, we bring top-tier barbers together to elevate the game. Whether you need a fresh cut or a place to grow, Illest is where you need to be.

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1404 4th St STE 100, Santa Rosa, CA 95404